I have finally completed my last day as an underdrad. Im incredibly and excited and probably twice as terrified. There’s only one exam standing in between me and my diploma!


Chapter 11

How can companies motivate employees to participate? Is it realistic to think that employees will be honest and willing to share their opinions?

Chapter 12

Can a company effectively survive the groundswell without effectively getting consumers to participate?

November 24, 2009

Chapter 10- Groundswell

Chapter 10 suggests that interacting with customers allows companies to appear more “transparent and human”…are there any instances when this type of transparency hasn’t worked well for a company?

November 12, 2009

1. I’m So Totally, Digitally close to you

The article suggests that “feeling less alone” is at least on thing that is keeping people on social networking sites like facebook. Is there anything to suggest any psychological effects for relying on virtual contact instead of face-to-face interaction?

2. Facebook Attracting More of the Older Crowd

What drove the older crowd to Facebook? What is keeping them there?

3. The Message is the Message

We voted President Obama in knowing that he was a very pulic, very vocal, and very charasmatic person, it seems that he has always been in the spotlight…where did he go wrong?

4. You Might Not Love the New Facebook, But Brands do

If it is anticipated that our homepages will become much more “noisy”, how are brands working to control the noise before users start to get annoyed and opt out?

5. A Guide For Social Media Marketers

With so many new Brand Pages, what will happen to all the user-created facebook groups?



A Brief History of the Status Update

When and how did our obsession with knowing what people are doing begin?

The Battle for Your Social Status: Facebook builds networks around your activity

I find that having a conversation on Twitter is much more complicated than on Facebook.  In a world where followers may outweigh senders, does Twitter want to change in order to match facebook’s conversation style?

In the Statusphere

Social media has transformed the way we communicate with one another and, more recently, how we share information. When we post things on our profiles or update our status we  encourage action….start a conversation, share stories, link, etc. Is there anything that may  suggest why the once meaningless post has transformed into a valuable source for personal and professional information?

Beyond Blogs

The article suggests that our conversation ar moving from a very static and slow form of conversation to a more dynamic and fast form of conversation. Is technology the only thing responsible for this change? How have our conversations benefited? How have they been disadvantaged?

The inside word

Since people are finding information via sites like Twitter or Facebook, how can advertisers work at insuring that they (or their website or product) is being linked to or tagged in posts/status updates. Are there technologies to help track this information?

Iran, Citizen Media, and Media Attention

The article states that authorities in Iran have prevented most mainstream journalists from reporting on events. As a result, journalists have turned to social media tools to share events with audiences around the world. Though the article states that social media functions to inform and help audience feel that they are a part of the protest, I wonder whether journalists in other countries like these are also turning to social media tools and if these restrictions might lead to full adoption of social media tools to share information.

The Media can Profit From Twitters Big Week

The article expresses concerns that the Iranian government was sending out disinformation on Twitter in Iran. If this is true, is twitter working to regulate this? What does this mean for Twitter/Twitter users?

Doubting Twitter

How does slate work correct disinformation? are they any other organizations that do the same thing?

Is Twitter the CNN of the New Media Generation?

The article states that news media can not keep up with the new world of media consumption and the public’s need for immediate information. If Twitter really is the CNN of the new media generation, how can CNN change their approach and/or their content in order to maintain their status in delivering news to its audience?

How Twitter Will Change the Way We Live

The article states that users are constantly redesigning Twitter and finding different ways to use the tool. The hashtag, for example, was a user-created application. How do users create these applications? Further, how does Twitter adopt these applications?

The Twitter Explosion

The article states the Twitter is most popular among adults between the ages of 35-49. What are some things that Twitter is working on to gain popularity with teens and young adults? Or, are they happy with their current demographic?

The State of the Twittersphere

According to the article Twitters distribution of “following” and “followers” falls into a “long tail” curve, how can we interpret this data and what does this say about twitter users?